Ajax Challenges Web Publishers

We’ve been following the progress of Ajax privately, but this may bring the issue to the fore for web publishers: Ajax is an umbrella term for a mix of JavaScript, Dynamic HTML, and XML, used to reduce the need for Web clients to reconnect to a Web server every time they attempt to download information.

This article says that there are measurement/analytics challanges for web publishers, with Ajax: That’s because Ajax shatters the metaphor of a Web “page” upon which much of Web publishing and advertising is based.

“If sites track traffic and sell ads based on page view impressions, everything changes when users start interacting with the site and making multiple changes without ever refreshing a page. Does all of that count as a single page view? Or do we need to count clicks, or use a stopwatch to time how long they spend on each ‘page?'”

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