WaPo Launches Dual Homepage Today; Ad-Driven RSS Feeds

As we reported earlier this week, WashingtonPost.com has launched its dual homepages today, one tailored to its local audience and one for the national and international audience.

The WaPo execs explained some of the rational of this move in this blog post late last month.

AdAge: (reg. req.): WaPo has also begun integrating advertising into its RSS feeds, the first major news site, it says, to offer such a service (Not sure if that’s true..maybe the first major newspaper site). The MSNBC TV show The Situation with Tucker Carlson is the inaugural advertiser. It is smartly capping the ad frequency at every 3 1/2 to four days, meaning that an RSS user will only see an MSNBC ad once or maybe twice a week.

WaPo offer more than 150 feeds, with politics and opinion sections among the most popular.

Comments have been disabled for this post