Blog Post

Telenor Implements aacPlus To Promote Mobile Music

Norweigan telco Telenor has teamed with Coding Technologies and Groove Mobile to include aacPlus audio into its full track mobile music download service. AacPlus provides better quality music than MP3s, and Oliver Kunz of Coding Technologies, seems to think the quality was the only thing holding people back from ditching their portable MP3 players and relying solely on their mobile phones for music. “People want one device to carry with them, playing any song, at any time, at any place, in high audio quality. This is exactly what our partners provide to their customers.”
Adam Sexton of Groove Mobile said the new format enabled them to “make a deeper music catalog available to our customers”.
I don’t think this will result in any radical change in the mobile music market, but higher quality is normally a good thing.
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