Korea’s i-river Comes To India


Business Standard: Reigncom, a $450 million Korean portable digital device maker, will bring some 18 models of mp3 players and portable video players to India and the SAARC countries, starting September.
The Korean firm sells these devices under the brand i-river. Its products will be distributed by Delhi based Salora International Limited. Priced between Rs 5,000 ($116)and Rs 20,000 ($465), these devices use flash memory chips at the low end and miniature hard disk drives at the upper end.
Users will need to download music onto the devices, from the Internet portal Napster for instance. Salora will also distribute, later, a touch screen based portable digital video player that also comes loaded with gaming capabilities.

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