Gannett’s Q2 Online Earnings: Zero?

Well, not really, but somehow Gannett always pretends its online arm doesn’t even exist: in its Q2 earnings announced today, not a single data point on its online properties (except lame stats like traffic).

According to its mid-year review presentation in June, the company is on track for more than $200 million in online advertising revenues this year. I think that’s material enough to break it down by quarter, and at least give it a mention.

But then, the accounting methods for online arms of newspapers have always been messed up…ask Vin Crosbie, he’ll tell you.

Update: In a story in FT, CEO Douglas McCorkindale said that revenues from online businesses continued to grow and expected total revenues from these sectors to reach $275m this year.

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