Fast Company, Inc. Buyer Admits To Being Contrarian

Chicago billionaire Joe Mansueto’s $35 million purchase of Fast Company and Inc., two once-obese magazines now pegged as post-bubble lost causes by many in publishing, safely can be labeled “contrarian.” But he created Morningstar Inc. by seeing an opportunity others missed, which means he’s made money by being contrary before. Folio’s Dylan Stableford interviews Mansueto, who doesn’t have much to say about his new online properties but clearly sees them as assets.
Mansueto: “These are certainly two well-known, powerful brand names — certainly more than just the magazines. There are Web sites and conference businesses, and these really are brand platforms.”

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