Vodafone Japan Aims To Close Gap With Rivals With New Plan

Vodafone Japan has been bleeding subscribers for a while now, and an increase of 5,300 subscribers in June warranted a sigh of relief a lot more than cries of joy. The new plan for improving its position is to focus on young users (teens and twenty-somethings) and to lease its mobile network to MVNOs. There’s also a belief that Vodafone fell behind in terms of content…
“Morrow conceded NTT DoCoMo has attracted customers with a mobile wallet function, a handset that can be used to pay for purchases, and KDDI has provided mobile phones that can download music, while Vodafone’s handsets remain to be just “messaging devices.”
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