UK operators have introduced “the most prescriptive regulations to date on mobile content services in a final attempt to crack down on the ongoing controversy surrounding mobile content”. They believe the controversy around subscriptions sites and investigations into Jamster are damaging the reputation of the industry, so the new regulations introduced by all four operators are billed as the ‘last chance saloon’ before they require double opt-in…
Most of the regulations described in the article require the prominent placing of information on the service and how to opt out of it at the top of the message.
Related stories:
–Success Of Mobile Adult Content Relies On Strict Discipline
–Mobile Content Industry Joins In Criticism Of Jamster Model
–CTIA Partners With MMA On Mobile Content Marketing Guidelines
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