Japan’s Big Broadcaster To Stream Online


(sub. req.): Nippon Television Network, one of Japan’s big five TV broadcasters, is launching a new service to distribute TV programs online, the first such move in that country. And there, the news has more significance (than say the CBS announcement here) in the wake of a hostile takeover attempt by Livedoor, an internet start-up, of Fuji TV, Japan’s largest TV broadcaster. The takeover would have created the first integrated TV and internet group in Japan.

Fuji TV also announced yesterday an online service, which will offer users original content programmes for a fee.

Guardian: NTV is aiming for its new business, due to launch in October, to sell $93 million-worth of programs within three years and plans to attract 10,000 members within a year. The broadcaster will offer more than 10,000 programmes from its portfolio of drama, entertainment and documentary shows on a members-only site with a flat fee of 50p a programme.

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