Blog Post

Movie Ringtone Rights Fight Goes To Court In India

From our India-focused site ContentSutra: A very interesting fight on ringtone/telecom rights for a new Bollywood movie, the first such dispute that I’ve heard of. Sarkar, a new movie starring superstar Amitabh Bachhan (a remake of The Godfather), is a songless wonder but with a slick background score, is at the center of this controversy. Apparently, the film producers gave the “telecom rights” to the Indian mobile content company Mauj, and song rights to Super Cassettes Industries (SCI).
But SCI went ahead and sub-licensed the ringtone development to another company and started promoting it in TV advertising. Now Mauj is suing the two companies…