Interactive Mobile Story Launched

Jenny JetJenny Jet is an interactive sci-fi adventure using a variety of channels to publish the story… “Featuring Alien Greys, Reptoids, the Feds, and other unsavory characters, Jenny Jet combines text messages, blogs, television, and a cutting-edge story”.
The deal is that Jenny Jet works for the C.M.I.A. (Central Mobile Intelligence Agency) and sends a daily SMS to subscribers describing what she has found about the deals between the Alien Greys and the Feds, the Reptoids (who are at war with the Greys and sometimes eat human babies) and any other strange phenomenon. People can SMS Jenny, and the blogs allow people to contribute to the story by offering theories, sharing information about the various factions and recounting UFO sightings or alien encounters…I assume all within context of the story.
SMS novels have been around for a while, but the success of mobile publishing will be based on whether the novel makes appropriate use of the new medium. Jenny Jet makes a good start on that with the interactive aspects, and will hopefully go a lot further by including MMS both ways and posing puzzles that the readers could help solve. The company has these ideas in mind, mentioning “other mobile content services such as wallpaper, screensavers, ringtones, video files, etc” in their terms and conditions. I think a game along these lines would be good…
Jenny Jet is free (except for any costs incurred by your carrier), and is ad-supported. The messages sent to subscribers may contain an advertisement and “on occasion, you may also receive a text message advertisement by itself as part of (the) service”. As long as ads are kept to “on occasion” I think this is a good way to publish the story. (via PicturePhoning)
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