Indiantelevision.com: WorldSpace Satellite Radio, which has the world’s largest global satellite radio broadcast footprint, today announced the launch of its services in Delhi, India’s capital. It has also proposed a focused distribution and after sales service as part of an aggressive national rollout plan. Every city will have some unique content on offer for local listeners. Delhi and surrounding areas, for example, would have a dose of Punjabi music. Within a year’s time, the company expects to ramp up its activities in cities like Mumbai, Chandigarh, Kolkata and Cochin, apart from on going sales activities in cities like Bangalore.
Having committed to invest $25 million (as per submission to the Foreign Investment Promotion Board) in the Indian market at the time of setting up the Indian operations about four years ago, WorldSpace now is investing heavily into retail stores, communications and marketing initiatives and manpower.
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