The Australian: Star TV is yet to break even in China, or tap more than a tiny fraction of the potential audience which is about 300 million. But the big Star story is India, where an estimated 70 per cent of the company’s revenues are earned. “With 57 channels and 300 million viewers, and broadcasting across 53 countries in seven languages, the key challenge for Star is to stay diverse and local,” the story quotes Star’s CEO Michelle Guthrie.
In India the family entertainment channel Star Plus has been No.1 by “quite a margin” for five years, according to Guthrie, who inherited Star’s top seat from James Murdoch in November 2003. Shows like Kaun Banega Crorepati (Who Wants to be a Millionaire) and family dramas helped Star Plus hold 40 of the 50 top-rated Hindi general entertainment programs in Indian cable TV homes last year.
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