Mobile advertising has started getting VC attention: Boston-based Third Screen Media has raised $3 million in venture funding. TD Capital Ventures invested, along with Blue Chip Venture.
Unlike most U.S.-based mobile ad companies, which focus on SMS, ThirdScreen Media is pursuing a display advertising model. Its proprietary ad-serving and tracking technology, M-Spot, delivers ads to WAP sites and to downloadable applications, including those in the J2ME and BREW formats.
— Related: ThirdScreen Media Launches Wireless Ad Network
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