Hoover's Debuts New Look, Features and Levels of Access

Hoover’s, the online business info service (now owned by D&B), has relaunched, as is trying to enhance its ad-driven service. John Blossom has some good details…”With no real direct competition for ad-supported online business information of this kind other than their own content via portals such as Yahoo!Finance and with increased positioning via subscription partner Factiva to provide business information solutions Hoover’s is challenged to define a media strategy that can yield the most revenue outside of channel relationships.”

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