Diller’s Plans With AskJeeves

A good interview with Barry Diller on how he sees all the pieces of IAC tying together once the AskJeeves marger is complete. Diller ultimately wants to transform Ask.com from a second-tier search engine to a serious threat to Google. He is mulling the possibility of breaking away from Google’s online ad network after Ask Jeeves’ current contract expires in 2007 to launch a rival marketing system, building upon his years of media experience.

“We came along at the right time at Fox with a differentiated product and I think the analogy to Ask is apt,” Diller said. “It’s a reasonable parallel to think that we can say, ‘Here’s a service with different features from Google and it is really good.’ It’s a bet that we are making and over time the world is going to get to see the result.”

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