I knew this was coming…Akimbo, the IP-VOD service launched late last year, got massacred universally, in reviews over the last two months. It is a case study in how any amount of PR/marketing will not save a bad product.
This BW story touches on whether the company stands any chance in surviving in the market now, following those reviews. And then, the issue of content, rights, etc..
Akimbo faces a classic chicken-and-egg problem. Without subscribers, the content providers aren’t interested. And without content, the subscribers won’t come.
Mainstream media companies see little reason to share their content with a company that has next to no subscriber base and that uses the Internet as a distribution network — something any competitor, or the media companies themselves, could easily do.
The box, man…get rid of the box…
Related:
— Akimbo VOD Massacred in NYT
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