Exchange4Media.com:
Yahoo! India, which is celebrating its fifth anniversary in the country, has launched a new campaign for its Mail service. The 10-week-long campaign has been launched with the July issue of magazines such as Business Today, Business World, India Today, Savvy, Femina, Swagat, the in-flight magazine of Indian Airlines, and Jetwings, the in-flight magazine of Jet Airways. The campaign also includes some airport activity at key terminals like Mumbai, Delhi and Bangalore.
It is very rare that portals go in for such extensive campaign. The Yahoo! India Mail campaign is also being launched online besides outdoor. However, no TV commercials are being planned.
Explaining the rationale, Neville Taraporewalla (in the pic), Country General Manager, Yahoo! India, said,
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