Blog Post

The TV-Online Bidding Wars: MSN Unveils 'Rock Star:INXS' Site

As I write about earlier in May, a small but interesting interplay between the major portals, on trying to get rights to develop the online companion sites to TV shows. Now MSN has has launched the online presence for Mark Burnett Productions’ “Rock Star:INXS” reality show. The show, which debuts Monday on CBS, chronicles the escapades of 15 contestants as they seek to become the new lead singer for the Australian rock band INXS.

Previously, Yahoo was hosting the site for a previous Burnett show “The Apprentice.”