The Good, Bad And Ugly Of Contextual Ads

Mark Glaser at OJR takes a deeper look at the pros and cons of AdSense and ContentMatch, the contextual advertising solutions from Google and Yahoo respectively. (I am not a fan of contextual advertising on media sites, for reasons specific to our sites…it does work for search engines and other publisher sites)

John Battelle, who is starting FM Publishing to help bloggers sell ads on their sites, sees advertising as a conversation and believes that there’s only so much an algorithm can do in matching advertisers with publishers.

Also, some interesting experiments from InfoWorld…

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