Bollywood On Mobile Mints Money

Bollywood filmmakers are increasingly turning to mobile content to promote their movies as well as to recover some of the costs. “The film makers in India primarily approach the mobile medium as a promotional mechanism but mobile content also adds lakhs (hundreds of thousands) of rupees of revenue to their kitty,” says Arun Gupta, COO of Mauj.com, a leading mobile content provider…Although the revenue share varies from operator to operator, in general, from a movie ring tone which would cost Rs 10, the share would be like this: Rs.1.50 would end up in the government’s pocket, Rs 2.75 would be charged by the producer or the music company, Rs 2 would go to the content provider (maker of the ring tone) like Mauj and the rest would be taken by the operator.”
The larger movie makers primarily release mobile content as a promotional vehicle — bolstered by marketing by the telcos who like the exclusive content — but some smaller movie producers may find that selling wallpaper and ringtones based on their movie could recover 5-10% of the costs
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