"Flavor Of The Moment" MySpace.com

To get a sense of the current power of social network site MySpace.com, consider this item in today’s LA Times: Last May only two sites — Yahoo and Microsoft — displayed more online ads than MySpace, according to Nielsen/NetRatings. Next step: e-commerce that will let the company make money on the transactions — ticket sales, CDs, downloads, merchandise — it inspires. No sense of whether those are ideas or actual plans. LAT also looks at how MySpace.com and the music industry are fueling each other: MySpace puts music in front of 20 million-plus members and various bands and labels are tapping into that power by offering free previews and downloads.
But the question remains: Can MySpace move beyond fad or will it be Friendster Redux?
Related: Why MySpace Is the Hot Place
Buzzing Over MySpace.com