Live 8: Online Gets Rave Reviews

Here’s the money quote from AP’s David Bauder: “Television seemed shockingly old-fashioned in how it followed Saturday’s worldwide concert for poverty relief. AOL’s coverage was so superior, it may one day be seen as a historical marker in drawing people to computers instead of TV screens for big events.”
And, I’d add, to TV screens made more powerful by the integration of broadband and home media distribution.
Knight-Ridder: “If Live Aid helped launch MTV as a media powerhouse two decades ago, Live 8 not only dethroned the music channel Saturday, but it also made it seem quaintly old-fashioned. The Internet left cable in the dust. To put it bluntly, MTV sank and AOL soared.”
It never occurred to me that some of AOL’s sheen from this event would come from MTV’s failure. I’ve read a number of posts from disparate viewers specifically lauding AOL over MTV. Here’s one collection.

Related: AOL’s Mojo To Lose Now

Live 8: AOL Pulls Off Complex Multi-Concert Streaming

– Full background on AOL’s strategy in the paidContent.org AOL/TW archive

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