Kagan Predicts Strong Growth for Asia Pacific Pay-TV Market, IPTV To Take Off

Worldscreen.com: According to Kagan Research, the number of multichannel subscribers in the top 13 Asia-Pacific markets will rise from 188 million last year to 356 million in 2015. The report covers China, South Korea, Taiwan, Hong Kong, Singapore, India, Australia, Japan, New Zealand, the Philippines, Malaysia, Thailand and Indonesia.
The region’s consolidated multichannel penetration is expected to rise from 32.7 percent of TV households in 2004 to 54.4 percent in 2015, a 4.8 percent compound annual growth rate (CAGR). Multichannel revenues are forecast to grow from $13.1 billion in 2004 to $38 billion in 2015, a 10.1 percent CAGR.
The report, Asia Pacific Multichannel Markets 2005, also found that IPTV platforms are expected to develop in nine of the region’s 13 countries, increasing subscriber share from less than 0.3 percent in 2004 to 9.4 percent in 2015. IPTV revenue share is projected to rise from 0.7 percent in 2004 to 12.9 percent in 2015. In addition, DTT households will rise from 3.6 million in 2004 to 87.7 million by 2015, a 33.9 percent CAGR.
“The door to Asia media market investment is wide open,

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