Start-ups on the cheap


joe kraus This past Wednesday, Joe Kraus, founder of JotSpot stopped by at Business 2.0 office. While he was meeting up with Michael Copeland, senior writer at the magazine who covers venture capital, I popped in for a few minutes to say hello. Amongst various things that were discussed included Basecamp, which we love, and other new developments. I am glad to see he articulated his thoughts in this post, and how the cost of getting a start-up going were lower than ever before. I have written about this trend in the past, on numerous times including my two stories, Rise of the Insta-Company and The New Road To Riches. Lately Michael wrote a piece on the instant companies, which are leveraging the new trends outside of technology arena. And last month, Mike and I, penned The Fifth Wave story, that touches about some of the themes Joe brings up. I hope a lot more people are paying attention to this. I agree with most of his points except the use of Google as a means to spread the word. I think Google is a medium of choice for now, but it will not be the case. Recent cases of click fraud have exposed its short comings. I think we need to seriously rethink the marketing model – Google AdSense for now is a efficient way of doing old styled marketing. Its not new – text has replaced banner ads. RSS ads are not the answer, for they are like radio ads, throttled down your throat. Instead, we need new thinking. But I am sure Joe is on the job.


Clarence Wooten

A lot has been said about Joe’s post during the past few days. Which made me think — is it also a great time to be an investor?

I think so and provide reasons why in my post, Web 2.0: It’s a great time to be an investor. It would be great to get feedback to see if others feel the same. It’s clear that Web 2.0 is not only changing the rules for entrepreneurship… it is also changing the rules for angel and venture investing.


All our portfolio companies have followed some of the key principles outlined in your “New Road to Riches” article. So thank you for continuing to expand on the theme.

Om Malik

Bnoopy is Joe Kraus. If you get a chance please read our articles on Business 2.0, available to subscribers only, but you can subscribe for cheap!

Ralph Poole

Who is the author of Bnoopy? Is it Mike Copeland or Joe Kraus.

BTW, great post, it connects to a lot of good sources.

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