Apple is running its new iPod ad on 3‘s video service at “prime spots including between 5pm and 9pm” — during traditional TV primetimes. I’m of the opinion that primetime for mobile video is different than prime time for TV…after all, if people are at home watching television why would they want to do it on a mobile phone?
Also, this appears to be for the downloaded video content rather than a broadcast TV service, which makes me wonder how there can be a ‘prime time’. I think the ads are added to downloaded video content, but I’m not sure. Anyway, while I think some lessons can be taken from traditional advertising methods, the phone is a unique medium…
Related stories:
–The Future Of Mobile Advertising
–Study: Gens X, Y Want Ad-Supported Music Via Mobile Phone
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