Repetitive Rebranding Syndrome: Wanadoo Turns Orange

UK portal and ISP Wanadoo (formerly Freeserve) has the name changing itch again: owners France Telecom will be bringing their Wanadoo service under the umbrella of their high-profile brand, Orange.

The move is part of a strategy to make Orange become “the Group’s international commercial brand for mobile, broadband and multiplay offerings”.

The well-recognised Freeserve name was taken over by Wanadoo just 14 months ago….

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