Looney Mobile Tunes

Warner Bros will be launching the Looney Tunes and Friends mobile video channel with Bugs Bunny, Daffy Duck and Tweety, who will soon be joined by Scooby-Doo, the Flintstones, the Jetsons and more.
“Animation is well suited for mobile because the length of the episodes allows them to maintain a story arc in just three minutes. People also are so familiar with the characters that the experience is satisfying without the need for explanatory plot lines.”
Apparently this is another service aimed at parents trying to keep their kids quite — a phenomenon labeled as the “pass-back phenomenon” — although Warner does realise that those classic cartoons do have a significant audience amongst adults. The service is $4.95 per month and includes 20 videos at any given time.
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