T-Mobile Sheds Walled Garden; Starts With Google


This should create a good buzz in the industry…mobile operator T-Mobile has changed its ‘home page’ from T-Zones to Google (NSDQ: GOOG) on its higher end handsets and handheld computers…the Nokia (NYSE: NOK) 6680 will use the Opera web browser to ensure web sites are displayed properly on the small phone display (only in Europe for now…not decided anything in U.S.)
It sounds like T-Mobile has realised the best (and perhaps only) way to encourage customers to use mobile data is to allow them to access whatever they want…they’re not using it much now.
“With the Google homepage we want tell our customers from the first moment that they are carrying with them the Internet they know from home,” said T-Mobile board member Ulli Gritzuhn at a news conference in T-Mobile’s Bonn headquarters…”Too expensive, too complicated, too little use — that’s our clients’ judgment about our current data services.”
TheFeature: “While any operator breaking down their walled garden deserves recognition, simply expecting people to jump on the Web on their mobile phone because it’s got a Google screen, and have a good user experience, could be a little unrealistic. Futhermore, just because operators can’t seem to figure out a lot of the time how to offer portals or services that people actually want to use, let alone find usable and reasonably priced, doesn’t mean it’s impossible.”
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Google Zeros In On Mobile Web

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