Young Adults Prefer Mobiles To Internet

When asked by mobile media firm Enpocket which medium they would give up last if they had to choose between TV, newspapers, mobile phone, the Internet, radio and magazines, 19% chose mobile while only 13% chose the internet. Of course, TV beat both of them together with 31% of people choosing to give it up last. Young adults differed from the overall figures, with 30% choosing to give up their mobile last compare to 28% for TV and 15% for the internet.
“This increased loyalty correlates closely with consumers in this same age group being more likely to own a mobile with advanced features”.

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