When asked by mobile media firm Enpocket which medium they would give up last if they had to choose between TV, newspapers, mobile phone, the Internet, radio and magazines, 19% chose mobile while only 13% chose the internet. Of course, TV beat both of them together with 31% of people choosing to give it up last. Young adults differed from the overall figures, with 30% choosing to give up their mobile last compare to 28% for TV and 15% for the internet.
“This increased loyalty correlates closely with consumers in this same age group being more likely to own a mobile with advanced features”.
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