(by Dorian Benkoil) Comcast’s Thurston apologized a number of times for the “clunky” way ads were displayed in his presentation. For example, some 30-second ads tried to send viewers from an ad to a longer pitch for a product, by telling them to go to a VOD page, then click on a specific area, then look for the right ad.
Still, Thurston said, there were some impressive numbers. Even though a General Motors group of ads, for example, required users to go through seven screens, he said, 125,000 views of the 4-minute pitches for a variety of vehicles were viewed in Philadephia between Feb. 2004 and Feb. 2005.
The Kagan VOD Summit coverage is sponsored by Maven Networks’ IP VOD Delivery Platform
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