A rah rah story on Tom Rogers, the newly appointed CEO of Tivo, as the consummate dealmaker…of course, ask KKR and Primedia people and they might have different views.
Anyway, Rogers, who helped engineer landmark deals for NBC and took huge risks in Internet media (buying About.com, for example), will be called on to take the riskiest bet yet: convincing TV networks that the traditional 30-second commercial, so easily zapped by TiVo users, is dead and the future of advertising lies in the company.
“If they were looking for someone who could generate deals and business arrangements, Tom’s history suggests he’s the right guy,” said Tom Wolzien, a top media analyst at Sanford C. Bernstein.
Related: Tivo Appoints Tom Rogers President & CEO
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