E!'s Future in Mobile Media

A detailed interview with Ted Harbert, CEO of E! Networks, on the future of TV and his company’s role in the evolving digital media world: “[Wireless is] a small business now, but you can just feel it grow…When we catch up [to Europe] and get our 3G phones out this fall that allow a really great picture and video streaming, what is now a small but healthy business, especially for E!, will grow exponentially. The conventional wisdom, which I happen to agree with, is that the best products for wireless are news, sports, weather and entertainment. And E! owns the brand for entertainment. We already have deals with all the carriers, and subscribers are adding on every day.”

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