B2B Print Mags Suffer

Meanwhile, spoiling the magazine party a little bit (read post below), online B2B publishing is eating into the market share of printed business magazines, according to a new survey by UK’s AOP.

One in three B2B publishers (33%) said that the online channel generates more than 30% of their turnover. Almost twice as many (61%) expect that the online channel, in two years time, will generate more than 30% of their total revenue.

Comments have been disabled for this post