Another step in Reuters’ efforts to become a direct-to-consumer brand: For the Group of 8 meeting, which starts on July 6, and related rock concerts known as Live 8, which begin Saturday, Reuters will offer multimedia news coverage that users can go to on a dedicated portion of its site.
Reuters’ media division had an 11 percent profit margin in 2004. Reuters Media president Chris Ahearn said he wanted to double that in five years.
Related:
– Interview/Audio: Chris Ahearn & The Reuters View of Digital World
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