India's Media Boom

International Herald Tribune: This is a story on India’s media explosion especially on the television front. It says: “The changing economic backdrop has intensified this thirst for news, as people search for information about how their lives are to be changed by new policies and new trends. More important, it has generated the ad revenue to pay for the expensive process of gathering and transmitting news…A large-scale liberalization of the telecommunications sector in the early 1990s made it possible for companies to establish the necessary infrastructure, and digital developments and the falling price of satellite technology have accelerated the proliferation of channels.”

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