Apps Drive Mobile Device Purchases, Loyalty

A recent survey of 14,000 mobile content users by Handango found that “the selection and quality of third-party applications had a “strong influence” or “somewhat of an influence” on 69 percent of users’ decisions to purchase their mobile devices…The availability of third-party software was ranked as the third most important influencer in device buying decisions, behind “need in my personal life” and “need in my line of work.”
The survey also suggested that people who “actively use mobile content on their devices are more satisfied, and less likely to change brands, than those who don’t”.
Of course, it’s good to bear in mind that Handango is a third-party application vendor…

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