BSNL Targets Multimillion Dollar Revenues From Mobile Value Added Services

Agencyfaqs.com: With revenues from voice-based calls dipping, Bharat Sanchar Nigam Ltd, the India government-owned telecom company, is heavily banking on value-added services such as games, ring tones and data downloads to keep their cash registers ringing. BSNL said that it was eyeing close to Rs 500 crore ($119 million) from content-based value-added services this year compared to Rs 50 crore ($11.9 million) it earned last year. In an earlier post, we had reported that BSNL has tied up with content provider Mauj to offer film-based content and games based on the forthcoming movie Sarkar.
A.K. Sinha, Chairman and Managing Director, BSNL, said, “Downloads form a significant part of revenues and nothing connects with the common man as Bollywood. Film-based games and content are a rage and the game Sarkar is another step in that direction.”

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