Job Description:
– Develop and implement all marketing plans for VH1.com programming and Digital Media products across multiple media platforms (Online, Digital Music, Mobile, VOD)
– Develop media/advertising opportunities and campaigns outside of MTVN, including online, print, on-air, and non-traditional.
– Develop media/advertising opportunities and campaigns within MTVN, including online barter agreements across the network
– Lead and manage all advertising communications, both online and on-air for VH1.com
– Work closely with the VP of VH1 Digital Media to develop strategic programming and promotional plans which generate subscriptions, visitors, and online usage.
– Create online tune-in promotions and strategies for programming priorities for VH1.
– Manage promotional priorities on VH1.com homepage on a daily basis assuring VH1.com and channel priorities are properly reflected.
– Supervise creative development for all trade television advertising with online extensions
– Develop e-mail marketing strategies and manage implementation
– Be the voice of Digital Media in the VH1 marketing department – key member of senior marketing and entire organization
Required Qualification/Skills:
– Minimum seven years marketing experience in advertising or entertainment industry. Strong account/creative management & planning experience required. Individual must be proactive, creative, relationship builder & a strong leader. Management experience required.
– Strong experience in development / implementation of major programming-driven marketing initiatives including product positioning, advertising campaigns & integrated on-air promotions.
– New Media & internet marketing knowledge required.
– BA/BS required
– Proven success as innovative, creative & strategic thinker w/strong people management, brand building & integrated marketing skills. Excellent marketing/creative abilities & judgment.
Desired Qualification/Skills:
– Solid organizational skills and the ability to troubleshoot and provide successful resolutions.
– Clear love of music and pop culture
– Effective presentation skills / effective oral and written skills
– Experienced manager of staff
– A strong sense of urgency and the ability to proactively make things happen
– A passionate commitment to understanding what motivates consumers, particularly as relates to entertainment, as well as knowledge of how to acquire, retain & win their hearts
Apply @ www.mtvncareers.com
EOE
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