Mobile Gambling Taking Off

It’s pleasant to see things kept in perspective for once…it’s also good to see mobile gambling not refered to as “gaming”. Anyway, “A popular activity in Europe and the Asia-Pacific region, mobile gambling is projected to generate US$3 billion in revenue in the U.S. in 2009. Still, mobile gambling will account for only 1.5% of mobile industry revenues“, according to a report from Mintel International. That puts the mobile industry at $200 billion in 2009, so it obviously includes everything — including voice. Mobile gambling is predicted to provide more than 4% of casino gambling revenue, which is predicted to reach US$70.6 billion.
“This is really an untapped profit center for companies that produce gaming content, as well as wireless carriers,” said Erik Thoresen, research analyst for Mintel. “Cell phones are rapidly growing in their functional capabilities. This industry stands to receive a major boost when it is partnered with cell phone technology…Mobile gambling is driven by the same sort of innovation that is growing ringtone downloads and mobile movie previews. Cell phone technology is able to integrate within the context of our culture, due to increasingly more sophisticated technology. Many Americans are turning to their mobile phones for entertainment.” (via Textually.org)
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