Pleased with the results of podcasting at NYC Top 40 WHTZ-FM, Clear Channel is pushing farther faster more than 20,500 pieces of content were downloaded or streamed in the first two weeks. MediaWeek reports that 12 more stations are adding podcasts right away. CC EVP and online guru Evan Harrison told MW: “The early results from Z100’s ‘Phone Tap’ validated our theory — there is a huge appetite for station-created, short-form content via multiple-delivery formats.”
ClearChannel, which has been struggling, is particularly receptive to new ideas right now. In a recent Business Week story about the company, Tom Lowry wrote: “… the $9.4 billion-a-year Clear Channel is draping itself in new media offerings. It’s launching digital radio channels and podcasting and developing more exclusive content for radio station Web sites. The goal is to find ways to deliver what’s essentially a live, local medium to a borderless, timeless cyberworld.” CEO Mark P. Mays has had talks with Steve Jobs (Apple), Steve Ballmer (Microsoft) and Terry Semel (Yahoo) “about ways their companies might use Clear Channel content.”
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