Warner Bros is pondering over a new mobile entertainment brand on the back of its biggest mobile content push to date for the movie Batman Begins. It’s UK and European WAP site has been very succesful, but it is considering if it needs an overarching WAP/mobile portal to promote all its movies and shows. “Once we’ve experimented with Batman we can work out the metrics. It may make sense to do one brand and promote that alongside every event,” said Justin Richardson, European director for mobile at Warner Bros Online International.
If it happens, it will be for Warner Bros worldwide, including U.S.
Related: Warner Bros. Online Releases New Batman Begins Trailer for the Mobile Phone
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