The Big Picture

David Pescovitz at the Feature has interviewed John Poisson, CEO of the Fours Initiative, about how people use cameraphones and why MMS doesn’t cut it in promoting the technology.
“If you look at the way people have (historically) used cameras, it started off with portraiture and photographs of record — formalized photographs with a capital “P.” Then as the technology evolved, we had this notion of something called a snapshot, which is much more informal. People could take a higher number of pictures with not so much concern over composition. It was more about capturing an experience than photographing something. The limit of that path was the Polaroid. It was about taking the picture and sharing it instantly. What we have today is the ability to create today is a kind of distributed digital manifestation of that process.”

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