A A Old school media, learns new media tricks Om Malik Jun. 23, 2005 - 2:34 PM PST Jun. 23, 2005 - 2:34 PM PST James correctly points out that old skool media companies are learning new tricks. Broadband and video on demand tricks. Murdochs are doing it, and now the Malone gang is rolling out an Internet VOD service via its Chello broadband business.