Blog Post

Barron's Online To Become a Separate Subscription Product Next Year

That’s what Gordon Crovitz, head of electronic publishing at Dow Jones, said today at the NAA mid-year review. “We will seek to cross sell Barron’s Online and WSJ Online.” Barrons.com till now was bundled into the WSJ.com subscription.

He added: By doubling our revenues and tripling our audience reach, we are participating in the online uptick…

We have combined the WSJ.com and Marketwatch sales team to create a Dow Jones Online sales team, helping sell across all our online network.

On integration: we’ve found more efficiencies in integration than we originally anticipated.