The Advertising Standards Authority (ASA) has sent out a letter to operators of mobile subscription services asking for written assurance from recipients that “all ads for subscription services state clearly in the body copy, not the small print, that it’s for a subscription service and give the monthly subscription charge”, with broadcast ads stating it in “very prominent text or in the voiceover”.
“This is a positive step in that the ASA recognises it’s not the subscription services business model that’s at fault,” said Michael Tomlins, commercial director at Infomedia, owner of the Partymob brand. “The misleading ads of a small number of companies are effecting the industry.” ASA spokeswoman Donna Mitchell said the organization had received complaints about Jamster, but also other companies.
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–Mobile Content Industry Joins In Criticism Of Jamster Model
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