The Business of Blogging

A detailed story/profile of Weblogs Inc, the blogging media company run by Jason Calacanis, my ex-boss. Some good pointers of how Jason and Brian Alvey went about it…

Also, some good figures: blogger sin his network make anywhere from $100 to $3,000 a month, with the average falling between $500 and $600. The majority of the company’s revenues come from direct ads, which currently command a CPM rate (cost per 1,000 impressions) of between $4 and $12, whereas network ads generate between $1 and $4 CPM.

Weblogs Inc generates more than $1,000 per day from Google AdSense alone and has recently surged as high as $2,000. Maintaining that average would translate to $730,000 in revenue in a year.

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