PricewaterhouseCoopers has come out with its annual report on the state of the media and entertainment industry and outlook for the next five year..and PWC thinks the industry is poised for solid growth, led by new technologies and the rapid development of the Chinese market. And some figures related to mobile content:
— Spending on music, including physical sales of recordings as well as digital downloads and ringtones, rose 5.7 percent last year, the first gain in five years.
— Mobile music will be the driver behind the music industry. Spending was $37.8 million last year on ringtones and the like; with the arrival of master ringtones and ringbacks, PWC projects the average mobile phone subscriber will spend $65 annually on music for the phone in ’09, reaching $3.4 billion.
— Without the infusion of the mobile music biz, music would be rising only about 2.5% (instead of the 8.3% rate in the next 5 years)
— Mobile music sales will surpass physical sales in Asia in 2008 and Latin America a year later.
— In the U.S., wireless games will experience the fastest growth rate, increasing from $281 million in 2004 to $2.1 billion in 2009, a 49.3 percent compount annual increase.
— Also, a PDF chart about the wireless gaming market in EMEA..interestingly, per user monthly gaming spend has already peaked, according to this chart.
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