Mobile Service Discovery: It's All About Usability

The awkwardness of the hierarchical mobile interface has been commented on many times…this article discusses a “new paradigm” for mobile browsing, and includes some rules of thumb:

  • If anything takes more than 4 clicks on a mobile, it probably isn’t going to happen.
  • 10% of mobile content gets 80% of hits. The long tail doesn’t get traffic via hierarchical navigation.
  • People can’t/won’t change their phone settings.
  • Usability issues don’t go away because you have faster access.

Related stories:
Ampd Details Mobile Game Plans รข

Comments have been disabled for this post