Update: I spoke to some people involved with the negotiations, and AOL has rights for US and Canada, and has come to this re-licensing arrangement with MTV and others. The tension between AOL and MTV, as reported by NYPost earlier yesterday, got solved after parties involved realized that the July 2nd weekend might not be the best time to catch people online in U.S…so a TV deal won’t hurt to broadcast and publicize what is essentially a charity effort. Sources expect some network TV deal to also happen soon…(For full details on how MTV plans to handle the broadcast across its networks, read this release…)
(Read our earlier post, “AOL vs MTV On Live8” to get the context): AOL has licensed Live 8 broadcast rights to MTV Networks, Premiere Radio Networks and XM Satellite Radio.
As the exclusive online provider, AOL will broadcast the five Live 8 concerts live, for free on AOL Music, and on its portals in the UK, France and Germany. AOL will also make the concerts available on demand for six weeks following the event. A team of on-site bloggers will post reports from five cities…
I would think this is among the first such deal where an online entity licenses the rights to an offline/TV company….
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